We are a Brisbane-based AI company on a mission to transform how aesthetic clinics communicate with their clients — making every conversation smarter, faster, and more human.
Novations AI was founded in Brisbane, Queensland, by a team who witnessed first-hand the daily challenges faced by aesthetic nurses and clinic owners across Australia. Talented practitioners — skilled in the art of cosmetic treatments — were spending hours each day responding to the same repetitive enquiries on WhatsApp, Instagram, and Facebook, often missing bookings simply because they were with a patient.
The insight was simple but powerful: these clinics needed an intelligent communication layer that could handle client enquiries 24 hours a day, 7 days a week, while staying fully compliant with Australian medical and advertising regulations — something no generic chatbot could offer.
That insight became Laura — an AI assistant built exclusively for the aesthetic industry, trained to understand the nuances of cosmetic treatments, consultation requirements, and the compliance obligations that govern this sector in Australia.
To empower every aesthetic clinic in Australia — from the solo nurse running her own practice to the multi-location clinic group — with intelligent, compliant, and human-centred AI communication tools that convert enquiries into bookings and free practitioners to focus on what they do best: caring for their clients.
A future where every aesthetic clinic in Australia — regardless of size — can deliver a world-class client experience from the very first message. We envision Novations AI as the communication backbone of the Australian aesthetic industry, enabling practitioners to grow their businesses sustainably without sacrificing quality of care.
Laura is designed to support clinic staff and enhance the client experience — never to replace the human touch that makes aesthetic care exceptional.
Every response Laura generates is guided by Australian medical advertising regulations and TGA guidelines, protecting both the clinic and its clients.
Unlike generic chatbots, Laura was built from the ground up for aesthetic clinics — trained on the language, treatments, and workflows of this unique industry.
Novations AI develops specialised AI-powered communication tools for the cosmetic aesthetic industry. Our flagship product, Laura ChatBot, operates across WhatsApp, Instagram Direct Messages, and Facebook Messenger — the channels where your clients already are.
Laura handles the full spectrum of client communication: answering treatment enquiries, providing compliant pricing information, collecting client details, directing clients to booking links, and — when needed — seamlessly escalating conversations to your team. The result is a clinic that never misses an enquiry, even at midnight on a Sunday.
Laura becomes your virtual receptionist — handling every enquiry while you focus on your clients, so you can run a full clinic without the overhead of additional staff.
Laura becomes your team's most valuable ally — handling after-hours enquiries, pre-qualifying leads, and freeing your receptionist to focus on in-clinic client experience.
Laura scales with you — consistent, compliant communication across every location, every channel, every hour of the day.
Novations AI is headquartered in Brisbane, Queensland, Australia. We are an Australian company, built by Australians, for Australian aesthetic clinics. Our deep understanding of the local regulatory environment, the Australian aesthetic industry, and the unique challenges faced by practitioners in this market is what sets us apart from international alternatives.
Book a free 15-minute demo and discover how Laura can transform your clinic's client communication.
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